Built in Seattle with Adam Schoenfeld

Michel Feaster on running toward fear, 7-figure deals, and category creation at Usermind & Apptio

Episode Summary

Usermind has raised $50M, created a category, and closed 7-figure deals. But, CEO Michel Feaster, didn't always think of herself as a founder. Hear how she ran toward her biggest fears to make the leap from executive to founder after 15 years, lessons from Apptio's success, and how creating a category lets you "set the price."

Episode Notes

On this episode of The Built in Seattle Podcast, I talked with Michel Feaster, CEO and Co-Founder at Usermind. Before Usermind, Michel was VP of Products at Apptio.


Guest Bio:

Michel Feaster is the Co-Founder and CEO of usermind, responsible for company vision, strategic direction, planning and execution. Michel’s enterprise software career spans almost 20 years with roles in sales, products, strategic marketing and general management. Before founding usermind, Michel was VP of Products at Apptio, where she drove product strategy, defined the category and discipline of Technology Business Management and helped grow the company from 30 to almost 400 employees. Michel led the acquisition of Opsware by HP Software for $1.6B, managed the combined Opsware, Radia and AppIq product teams and defined the Service Automation category. She also spent almost 8 years at Mercury Interactive learning how to build world class products like LoadRunner and QualityCenter which made customer’s lives better. She aspires to do the same at usermind.

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