Built in Seattle with Adam Schoenfeld

Liz Pearce (Fresh Chalk CEO) on how to avoid unhealthy comparison, leading as a connector, and building trust with co-founders

Episode Summary

Fresh Chalk connects consumers to local Pros. They have a $2M seed, experienced founders, and a big market. Liz Pearce, CEO & co-founder, goes behind the scenes on Fresh Chalk's insight, leadership lessons from multiple startups, avoiding comparison, and how she's building trust & culture with her co-founders.

Episode Notes

On this episode of The Built in Seattle Podcast, I talked with Liz Pearce, co-founder and CEO at Fresh Chalk (freshchalk.com).

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Episode Highlights:

Guest Bio:

Liz Pearce is the CEO of Seattle-based Fresh Chalk, a social network that helps you find professionals that your friends recommend. Prior to that, Liz was with LiquidPlanner for 11 years, starting as the company's marketing contractor and working her way up to COO in 2011 and ultimately to CEO in 2012. Before LiquidPlanner, she held marketing roles at Amazon, Google, and PlayStation and ran an independent marketing consulting business. She holds a B.A. and M.A. from The George Washington University.

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