Built in Seattle with Adam Schoenfeld

Joe Heitzeberg (Crowd Cow CEO) on picking the right idea, validating with strangers, and scaling a marketplace

Episode Summary

Investors laughed at the original idea for Crowd Cow. But consumers wanted to buy right away. Now they've raised $25M, grow to 90 employees, and went from selling crowd-funded cows to a complete marketplace. Joe Heitzeberg, co-founder & CEO, goes behind the scenes on his lessons validating and scaling Crowd Cow.

Episode Notes

On this episode of The Built in Seattle Podcast, I talked with  Joe Heitzeberg, CEO & Founder at Crowd Cow (crowdcow.com).

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Episode Highlights

Guest Bio:

Joe Heitzeberg is the CEO and co-founder of Crowd Cow, a company offering the widest assortment of local, sustainable and delicious beef, pork, chicken and seafood direct from the producer, delivered to your door. Prior to Crowd Cow, he was the co-founder and President of Madrona Venture Labs, a startup incubator and was the co-founder and CEO of MediaPiston (acquired by UpWork in 2012, IPO in 2018) and Snapvine (acquired by WhitePages in 2008). Joe graduated from the University of Washington with a degree in Computer Science and has a MBA from MIT.

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